Intrinsic Motivation

Strengthening the baord

When you enjoy what you are doing you tend getting better at it. Having said that, we still believes that the more you practice the higher chance for succeeding.

With a multitude of competencies, we strategically develop the companies we invest into towards a blue ocean position. Companies must differentiate themselves with a clear profile and a different combination of technology available. Relentlessly, we move the positions until we reach our goal – along with the companies we believe in the most.

A cooperation can be as an investor, board member, chairman or as a strategic consultant.


Ulrik was born and raised in Denmark moved to Germany as a young man after his education within the retail business. As an entrepreneur, he has started more than 20 companies in his carrier and has taken several of them to a global market leading position. Ulrik has made himself a name especially within developing high tech to rail- and bus manufactures globally. Back in 2018 he successfully managed an exit of the r2p group to the Harald Quandt Family office HQE. After two years of cooperation Ulrik stepped down as the group CEO in November 2020.

Ulrik has studied MBA at the Henley University and Doctoral Business Administration (DBA) at the Gloucester University, UK.

Previous and current chairman positions

Chairman of r2p Group subsidiaries (AUS, DK, UK, CH, ES, ML: 2012 – 2020
The r2p Group is recognised as one of the market leaders within technology for the public transporation.

SECUR ED: 2012 – 2016 Chairman of the Public Transportation Industry Group.
A EU founded imitative minimising or preventing attacks on the public transportation services in Europe. Secur ED developed anti-terror concepts for the Public Transportation as well as concepts for coordinating first responders after an attack. Secur ED was a cooperation of major PT Industry Players, Operators, First Responders and Data Protection / Ethical experts.
Baltic Business Angels e.V.: 2018 – 2020 1. Vorsitzender (President)
Together with the Department of Trade and Industry Ulrik and other Business Angels established the first BA network in Schleswig Holstein, Germany.

S O Nah GmbH: since 2019 – Chairman of the advisory board.
S O Nah GmbH based in Aachen, Germany develops parking and traffic sensors for Smart Cities. The aim is to optimize available parking slots and reduce traffic driven for searching.

If you are looking for strengthen the board with entrepreneurial thinking, blue ocean strategy, internationalisation or add on acquisitions feel free to take contact. A joint goal could be reaching a potential successful exit 3-5 years down the road.

Disruptive Innovation is doable!
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